Probortunities: The Four Pillars of Seeing Opportunities in Problems
Standing on the football field in the fall of 2011, hours before a Baltimore Ravens game against the Pittsburgh Steelers, I reached out to shake the hand of former NBC Sports President Dick Ebersol...
View ArticleEngagement Is the Key to Social Media Success
Social Media is a leading industry tool to bring brand awareness to the forefront of markets. More than ever, your business’ online reputation weighs heavily on your success due to the unlimited...
View ArticleMore Docs Denying Sales Rep Access
A new report from the global sales and marketing consulting firm ZS Associates indicates that—despite signs of leveling off—pharmaceutical sales rep access to physicians continues to steadily decline....
View ArticleEstablishing Brand Preference in HCPs
Environmental factors like the Sunshine and HITECH Acts and new device and formulation technologies have changed how pharmaceutical products are launched and managed throughout their lifecycles,...
View ArticleMake an Impact During Diabetes Awareness Month
It’s that time of year again. The nights are getting a bit crisper, the kids are back to school, and American Diabetes Month (ADM) is just around the corner. As part of it’s vision to help create a...
View ArticlePrint’s Not Dead, Just Ask IKEA
Swedish furniture maker IKEA shows the undeniable power that print has, has always had, and will always have in a parody of Apple’s over-the-top product ads. The new ad is clever, pretty darn funny,...
View ArticleRe-Writing the Hospital Marketing Playbook
A recent article in the Wall Street Journal tells the tale of a major rewriting of the drug-marketing playbook. In “As Doctors Lose Clout, Drug Firms Redirect the Sales Call,” Jonathan D. Rockoff...
View ArticleTop 10 Issues for Hospitals
Marketing to providers in hospitals is a big part of what you do, because you understand the value in promoting your products at the point of care, right? (say “right”). So, keeping an eye on the top...
View ArticleNurse Practitioners Want Pharma-Backed Patient Education
You’ve probably heard it before: the country is facing an increasingly growing physician shortage. Indeed, the Association of American Medical Colleges has estimated that there will be a primary care...
View ArticleTop 50 Hospitals in the U.S.
SK&A, the healthcare marketing resource and lead company, recently released its report (see below to access the report) of the top 50 hospitals in the United States, based on bed count. Here are...
View ArticleRethinking Pharma’s Use of Social Media
The Pharmaguy recently reflected on a few comments he received to a post regarding the pharma industry’s reaction to the FDA’s “Guidance for Industry Internet/Social Media Platforms with Character...
View ArticlePrint Still Reigns Supreme
Robert Bedford, writing for PM360, recently discussed the evolution of non-personal promotion in pharma, in which he opines that “adapting to changing prescriber attitudes by implementing customized...
View ArticleMore & More Docs Joining Hospitals
The evidence is mounting that today’s new physicians are increasingly choosing to work at hospitals and clinics instead of in private practice, and that those in private practice are increasingly...
View ArticleEHR Advertising Not Cutting it at the Point of Care
In a recent issue of the New England Journal of Medicine, Christopher Manz, MD, Joseph S. Ross, MD, MHS, and David Grande, MD, MPA, wrote a perspective on marketing to physicians in a digital world...
View ArticleThe Ongoing Growth of Point-of-Care Communications
A report released earlier this week by ZS Associates (learn more here) found that consumer-facing point-of-care (POC) marketing spend in the U.S. increased 10% each year since 2010 and is expected to...
View ArticleThe Rise of the Hospitalist: How They’ve Changed Pharma Marketing
It’s likely not news to you that pharma sales rep access to physicians in hospitals is far more limited than even 10 years ago. The rapidly growing hospitalist specialty is a major player in this...
View ArticleAwareness Campaigns Work
Awareness campaigns have been used for quite some time in the healthcare arena, with pharma being no exception, and they continue to be used. For example, Sanofi and Regeneron have partnered with the...
View ArticleHow Physicians Read
A study published recently in the Journal of the Medical Library Association (read it here) sheds light on the amount of medical literature physicians would need to read to stay current in their...
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